The aim was to get shoppers to buy spirits and mixers together for mixing at home during summer. Working up visual and design files, these were then taken to artwork for press, outdoor, in-store promotions and digital media. Particular attention was paid to the adaptation of flag across multiple formats and sizes. The result was outstanding and won several industry awards.

Diageo_Summer_Master_1060x1500_6Sheets Diageo_Summer_Master_1060x1500_48Gordons Diageo_Summer_Master_1060x1500_48Pimms Diageo_Summer_Master_1060x1500_48Smirnoff Diageo_Summer_Master_1060x1500_Digi_Gordons Diageo_Summer_Master_1060x1500_Digi_Pimms