This campaign is all about inspiring consumers to enjoy little moments of pleasure. This sense of fun, happiness and positivity should come through in all elements of the work. Instead of simply merchandising products, the displays should be putting smiles on people’s faces and getting them into the ‘treat’ mindset. The communication idea is that everyone deserves a little treat, for all kinds of reasons, so why wait for someone to tell you that you deserve it – just go for it.
The different bar messages were created by taking the original pack artworks and re-creating the messages using the original process, this gave the bars an authentic look and feel whilst compelling the shopper to stop and hold.