Art Directed by Ale De Carvalho. The design brief was to bring to life the emotion of the talent, through the use of colour and typography. Transcripts were taken of the each talent and a series of quotes were created. Some shorter staccato versions of the main hero shoot and comms, then for the B roll longer motivational quotes all helping the consumer relate to the talent and product. Covering out of home, in-store, social media and printed comms. Examples shown for Instagram stories, posts and grids, plus the B-roll shots are A-size poster ratios.
Main hero comms design for social.
Below are some earlier concept designs before photography concept was finalised.
The B-roll shoot with longer emotive quotes from each talent. Each talent appeared in the Hero as well as B-roll. 6 in total.
