For Global Travel and Middle East markets and a target audience of females aged 25-35.
The idea focuses on the great sense of anticipation when you’re coming home from travelling or going to visit close relatives and friends. You’re excited to arrive, reconnect with friends and share your stories and celebrate over a glass of one of Baileys Originals.
‘Share on Arrival’ speaks to both the emotion of going to see friends and family and sharing stories/returning home to share stories with friends.
The designs were developed, finalised and deployed along with the interactive toolkit document. Particular attention was paid to the setting up and adapting for end markets. The ‘arrivals’ style header setup needed to be clear and easy to follow for end markets, as did all other design elements of the campaign.
