{"id":86,"date":"2015-04-30T11:07:47","date_gmt":"2015-04-30T10:07:47","guid":{"rendered":"http:\/\/www.messaritis.co.uk\/pavlos\/?p=86"},"modified":"2023-11-12T13:32:00","modified_gmt":"2023-11-12T13:32:00","slug":"cadbury-shopper-activation-toolkit","status":"publish","type":"post","link":"http:\/\/www.messaritis.co.uk\/pavlos\/cadbury-shopper-activation-toolkit\/","title":{"rendered":"Cadbury &#8211; Shopper activation toolkit"},"content":{"rendered":"\n<p>This campaign is all about inspiring consumers to enjoy little moments of pleasure.&nbsp;This sense of fun, happiness and positivity should come through in all elements of the&nbsp;work. Instead of simply merchandising products, the&nbsp;displays should be&nbsp;putting smiles on people\u2019s faces and getting them into the \u2018treat\u2019 mindset. The communication idea is that everyone deserves a little treat, for all kinds of&nbsp;reasons, so why wait for someone to tell you that you deserve it &#8211; just go for it.<\/p>\n\n\n\n<p>The different bar messages&nbsp;were created by taking the original pack artworks and re-creating the messages using the original process, this gave the bars an authentic look and feel whilst compelling the shopper to stop and hold.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"596\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/26247_MDT_2009_StyleGuide_Page_01.jpg\" alt=\"26247_MDT_2009_StyleGuide_Page_01\" class=\"wp-image-409\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/26247_MDT_2009_StyleGuide_Page_01.jpg 842w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/26247_MDT_2009_StyleGuide_Page_01-300x212.jpg 300w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"596\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/26247_MDT_2009_StyleGuide_Page_17.jpg\" alt=\"26247_MDT_2009_StyleGuide_Page_17\" class=\"wp-image-425\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/26247_MDT_2009_StyleGuide_Page_17.jpg 842w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/26247_MDT_2009_StyleGuide_Page_17-300x212.jpg 300w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"596\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/26247_MDT_2009_StyleGuide_Page_16.jpg\" alt=\"26247_MDT_2009_StyleGuide_Page_16\" class=\"wp-image-424\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/26247_MDT_2009_StyleGuide_Page_16.jpg 842w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/26247_MDT_2009_StyleGuide_Page_16-300x212.jpg 300w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"596\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/26247_MDT_2009_StyleGuide_Page_14.jpg\" alt=\"26247_MDT_2009_StyleGuide_Page_14\" class=\"wp-image-422\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/26247_MDT_2009_StyleGuide_Page_14.jpg 842w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/26247_MDT_2009_StyleGuide_Page_14-300x212.jpg 300w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"596\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/26247_MDT_2009_StyleGuide_Page_13.jpg\" alt=\"26247_MDT_2009_StyleGuide_Page_13\" class=\"wp-image-421\" style=\"width:841px;height:auto\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/26247_MDT_2009_StyleGuide_Page_13.jpg 842w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/26247_MDT_2009_StyleGuide_Page_13-300x212.jpg 300w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"596\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/26247_MDT_2009_StyleGuide_Page_12.jpg\" alt=\"26247_MDT_2009_StyleGuide_Page_12\" class=\"wp-image-420\" style=\"width:841px;height:auto\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/26247_MDT_2009_StyleGuide_Page_12.jpg 842w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/26247_MDT_2009_StyleGuide_Page_12-300x212.jpg 300w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"596\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/26247_MDT_2009_StyleGuide_Page_10.jpg\" alt=\"26247_MDT_2009_StyleGuide_Page_10\" class=\"wp-image-418\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/26247_MDT_2009_StyleGuide_Page_10.jpg 842w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/26247_MDT_2009_StyleGuide_Page_10-300x212.jpg 300w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"596\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/26247_MDT_2009_StyleGuide_Page_08.jpg\" alt=\"26247_MDT_2009_StyleGuide_Page_08\" class=\"wp-image-416\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/26247_MDT_2009_StyleGuide_Page_08.jpg 842w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/26247_MDT_2009_StyleGuide_Page_08-300x212.jpg 300w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This campaign is all about inspiring consumers to enjoy little moments of pleasure.&nbsp;This sense of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":87,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/posts\/86"}],"collection":[{"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/comments?post=86"}],"version-history":[{"count":44,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/posts\/86\/revisions"}],"predecessor-version":[{"id":1696,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/posts\/86\/revisions\/1696"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/media\/87"}],"wp:attachment":[{"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/media?parent=86"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/categories?post=86"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/tags?post=86"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}