{"id":187,"date":"2015-05-03T19:24:18","date_gmt":"2015-05-03T18:24:18","guid":{"rendered":"http:\/\/www.messaritis.co.uk\/pavlos\/?p=187"},"modified":"2023-11-12T13:28:01","modified_gmt":"2023-11-12T13:28:01","slug":"smirnoff-flavours-toolkit","status":"publish","type":"post","link":"http:\/\/www.messaritis.co.uk\/pavlos\/smirnoff-flavours-toolkit\/","title":{"rendered":"Smirnoff &#8211; Flavours toolkit"},"content":{"rendered":"\n<p>For Global Travel and Middle East markets and a target audience of&nbsp;legal drinking age&nbsp;to 29 year old, male and female.&nbsp;They enjoy hanging out with friends, sports, travelling, movies, gadgets and music. They view Smirnoff<span class=\"s1\">\u00ae <\/span>as a well known, decent, \u201cmiddle of the road\u201d brand that\u2019s affordable and also easily available \u2013 a \u201csafe choice\u201d but not particularly unique. Vodka is also not necessarily their first drink of choice.<\/p>\n\n\n\n<p>The campaign targeted shoppers who travel and are open to discover something new.&nbsp;The campaign uses the serve colour and fruit to enhance the premix taste.<\/p>\n\n\n\n<p>The designs were developed, finalised and deployed along with the toolkit document. Particular attention was paid to the setting up and adapting for end markets.&nbsp;An interactive toolkit document was produced&nbsp;to demonstrate how each key design works.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_14-1024x724.jpg\" alt=\"31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_14\" class=\"wp-image-191\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_14-1024x724.jpg 1024w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_14-300x212.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_54-1024x724.jpg\" alt=\"31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_54\" class=\"wp-image-202\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_54-1024x724.jpg 1024w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_54-300x212.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_53-1024x724.jpg\" alt=\"31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_53\" class=\"wp-image-201\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_53-1024x724.jpg 1024w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_53-300x212.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_52-1024x724.jpg\" alt=\"31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_52\" class=\"wp-image-200\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_52-1024x724.jpg 1024w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_52-300x212.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_51-1024x724.jpg\" alt=\"31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_51\" class=\"wp-image-199\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_51-1024x724.jpg 1024w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_51-300x212.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_45-1024x724.jpg\" alt=\"31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_45\" class=\"wp-image-198\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_45-1024x724.jpg 1024w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_45-300x212.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_42-1024x724.jpg\" alt=\"31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_42\" class=\"wp-image-197\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_42-1024x724.jpg 1024w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_42-300x212.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_39-1024x724.jpg\" alt=\"31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_39\" class=\"wp-image-196\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_39-1024x724.jpg 1024w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_39-300x212.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_23-1024x724.jpg\" alt=\"31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_23\" class=\"wp-image-195\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_23-1024x724.jpg 1024w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_23-300x212.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_20-1024x724.jpg\" alt=\"31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_20\" class=\"wp-image-194\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_20-1024x724.jpg 1024w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_20-300x212.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_19-1024x724.jpg\" alt=\"31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_19\" class=\"wp-image-193\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_19-1024x724.jpg 1024w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_19-300x212.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_16-1024x724.jpg\" alt=\"31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_16\" class=\"wp-image-192\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_16-1024x724.jpg 1024w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/31515_Smirnoff_Flavours_Toolkit_F12_HQ_Page_16-300x212.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>           <\/p>\n","protected":false},"excerpt":{"rendered":"<p>For Global Travel and Middle East markets and a target audience of&nbsp;legal drinking age&nbsp;to 29 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/posts\/187"}],"collection":[{"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/comments?post=187"}],"version-history":[{"count":15,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/posts\/187\/revisions"}],"predecessor-version":[{"id":1694,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/posts\/187\/revisions\/1694"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/media\/188"}],"wp:attachment":[{"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/media?parent=187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/categories?post=187"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/tags?post=187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}