{"id":147,"date":"2015-05-01T12:57:19","date_gmt":"2015-05-01T11:57:19","guid":{"rendered":"http:\/\/www.messaritis.co.uk\/pavlos\/?p=147"},"modified":"2023-11-14T09:43:58","modified_gmt":"2023-11-14T09:43:58","slug":"kent-dna-brand-guidelines","status":"publish","type":"post","link":"http:\/\/www.messaritis.co.uk\/pavlos\/kent-dna-brand-guidelines\/","title":{"rendered":"Kent &#8211; DNA brand guidelines"},"content":{"rendered":"<p>British American Tobaccos product Kent wanted to develop a new brand identity and product philosophy with guidelines for global end markets. It needed to take pride of place on brand managers\u2019 desks and have tactile qualities. The solution was to conceive Kent DNA. With colour swatches, material swatches, printed guideline manual and parallel CD rom presentation.<\/p>\n<div id='gallery-1' class='gallery galleryid-147 gallery-columns-1 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/Kent_MainSlider_01open.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"362\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/Kent_MainSlider_01open-1024x452.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/Kent_MainSlider_01open-1024x452.jpg 1024w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/Kent_MainSlider_01open-300x132.jpg 300w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/Kent_MainSlider_01open.jpg 1500w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/Kent_MainSlider_01closed.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"362\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/Kent_MainSlider_01closed-1024x452.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/Kent_MainSlider_01closed-1024x452.jpg 1024w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/Kent_MainSlider_01closed-300x132.jpg 300w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/05\/Kent_MainSlider_01closed.jpg 1500w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>British American Tobaccos product Kent wanted to develop a new brand identity and product philosophy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/posts\/147"}],"collection":[{"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/comments?post=147"}],"version-history":[{"count":10,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/posts\/147\/revisions"}],"predecessor-version":[{"id":1716,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/posts\/147\/revisions\/1716"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/media\/155"}],"wp:attachment":[{"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/media?parent=147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/categories?post=147"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/tags?post=147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}