{"id":1334,"date":"2023-08-24T15:44:30","date_gmt":"2023-08-24T14:44:30","guid":{"rendered":"http:\/\/www.messaritis.co.uk\/pavlos\/?p=1334"},"modified":"2023-08-24T16:36:08","modified_gmt":"2023-08-24T15:36:08","slug":"sport-tech-icons","status":"publish","type":"post","link":"http:\/\/www.messaritis.co.uk\/pavlos\/sport-tech-icons\/","title":{"rendered":"Superdry &#8211; Sport tech icon design"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>The objective was to design an icon system to communicate the technical attributes of the Superdry Sport brand. These were to be used extensively throughout all consumer facing communications on social and print. They were also used on product labelling. A simple line icon to reflect court or ground sport markings drawn over a grid to give 100% precision.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"2039\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/08\/AW21_PS_Brand_Book_Digital_icons.gif\" alt=\"\" class=\"wp-image-1352\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The objective was to design an icon system to communicate the technical attributes of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/posts\/1334"}],"collection":[{"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/comments?post=1334"}],"version-history":[{"count":7,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/posts\/1334\/revisions"}],"predecessor-version":[{"id":1543,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/posts\/1334\/revisions\/1543"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/media\/1339"}],"wp:attachment":[{"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/media?parent=1334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/categories?post=1334"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/tags?post=1334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}