{"id":1257,"date":"2023-06-08T15:58:51","date_gmt":"2023-06-08T14:58:51","guid":{"rendered":"http:\/\/www.messaritis.co.uk\/pavlos\/?p=1257"},"modified":"2023-12-04T18:56:46","modified_gmt":"2023-12-04T18:56:46","slug":"superdry-performance-sport-icon-design","status":"publish","type":"post","link":"http:\/\/www.messaritis.co.uk\/pavlos\/superdry-performance-sport-icon-design\/","title":{"rendered":"Superdry &#8211; Performance tech communication"},"content":{"rendered":"\n<p>I used existing product tech icons I designed for the range and elevated them to be the main point of communication. These were applied to in house studio shoot imagery and used for social media and emailer content. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_RUN_Gold_1200x15007-819x1024.jpg\" alt=\"\" class=\"wp-image-1259\" width=\"842\" height=\"1053\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_RUN_Gold_1200x15007-819x1024.jpg 819w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_RUN_Gold_1200x15007-240x300.jpg 240w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_RUN_Gold_1200x15007-768x960.jpg 768w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_RUN_Gold_1200x15007.jpg 1200w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_RUN_Gold_1200x150013-819x1024.jpg\" alt=\"\" class=\"wp-image-1260\" width=\"845\" height=\"1057\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_RUN_Gold_1200x150013-819x1024.jpg 819w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_RUN_Gold_1200x150013-240x300.jpg 240w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_RUN_Gold_1200x150013-768x960.jpg 768w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_RUN_Gold_1200x150013.jpg 1200w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_RUN_Gold_1200x150015-819x1024.jpg\" alt=\"\" class=\"wp-image-1261\" width=\"843\" height=\"1054\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_RUN_Gold_1200x150015-819x1024.jpg 819w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_RUN_Gold_1200x150015-240x300.jpg 240w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_RUN_Gold_1200x150015-768x960.jpg 768w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_RUN_Gold_1200x150015.jpg 1200w\" sizes=\"(max-width: 843px) 100vw, 843px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_TRAIN_TEAM_KIT_Silver_1200x15002-819x1024.jpg\" alt=\"\" class=\"wp-image-1263\" width=\"842\" height=\"1053\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_TRAIN_TEAM_KIT_Silver_1200x15002-819x1024.jpg 819w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_TRAIN_TEAM_KIT_Silver_1200x15002-240x300.jpg 240w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_TRAIN_TEAM_KIT_Silver_1200x15002-768x960.jpg 768w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_TRAIN_TEAM_KIT_Silver_1200x15002.jpg 1200w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_TRAIN_TEAM_KIT_Silver_1200x15005-819x1024.jpg\" alt=\"\" class=\"wp-image-1265\" width=\"844\" height=\"1055\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_TRAIN_TEAM_KIT_Silver_1200x15005-819x1024.jpg 819w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_TRAIN_TEAM_KIT_Silver_1200x15005-240x300.jpg 240w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_TRAIN_TEAM_KIT_Silver_1200x15005-768x960.jpg 768w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_TRAIN_TEAM_KIT_Silver_1200x15005.jpg 1200w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_TRAIN_TRADITIONAL_1200x15005-819x1024.jpg\" alt=\"\" class=\"wp-image-1268\" width=\"843\" height=\"1054\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_TRAIN_TRADITIONAL_1200x15005-819x1024.jpg 819w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_TRAIN_TRADITIONAL_1200x15005-240x300.jpg 240w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_TRAIN_TRADITIONAL_1200x15005-768x960.jpg 768w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_TRAIN_TRADITIONAL_1200x15005.jpg 1200w\" sizes=\"(max-width: 843px) 100vw, 843px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_TRAIN_TRADITIONAL_1200x150019-819x1024.jpg\" alt=\"\" class=\"wp-image-1269\" width=\"841\" height=\"1052\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_TRAIN_TRADITIONAL_1200x150019-819x1024.jpg 819w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_TRAIN_TRADITIONAL_1200x150019-240x300.jpg 240w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_TRAIN_TRADITIONAL_1200x150019-768x960.jpg 768w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_SM_TRAIN_TRADITIONAL_1200x150019.jpg 1200w\" sizes=\"(max-width: 841px) 100vw, 841px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-layout-1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"275\" height=\"1024\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_BOOTCAMP_Emailer-275x1024.jpg\" alt=\"\" class=\"wp-image-1272\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_BOOTCAMP_Emailer-275x1024.jpg 275w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_BOOTCAMP_Emailer-768x2857.jpg 768w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_BOOTCAMP_Emailer-413x1536.jpg 413w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_BOOTCAMP_Emailer-scaled.jpg 688w\" sizes=\"(max-width: 275px) 100vw, 275px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"275\" height=\"1024\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_TRAIN_TRADITIONAL_Emailer-275x1024.jpg\" alt=\"\" class=\"wp-image-1273\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_TRAIN_TRADITIONAL_Emailer-275x1024.jpg 275w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_TRAIN_TRADITIONAL_Emailer-768x2857.jpg 768w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_TRAIN_TRADITIONAL_Emailer-413x1536.jpg 413w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_TRAIN_TRADITIONAL_Emailer-scaled.jpg 688w\" sizes=\"(max-width: 275px) 100vw, 275px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"275\" height=\"1024\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_RUN_Gold_Emailer-275x1024.jpg\" alt=\"\" class=\"wp-image-1274\" srcset=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_RUN_Gold_Emailer-275x1024.jpg 275w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_RUN_Gold_Emailer-768x2857.jpg 768w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_RUN_Gold_Emailer-413x1536.jpg 413w, http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/06\/CR16673_AW21_PS_RUN_Gold_Emailer-scaled.jpg 688w\" sizes=\"(max-width: 275px) 100vw, 275px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I used existing product tech icons I designed for the range and elevated them to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,31],"tags":[],"_links":{"self":[{"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/posts\/1257"}],"collection":[{"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/comments?post=1257"}],"version-history":[{"count":12,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/posts\/1257\/revisions"}],"predecessor-version":[{"id":1822,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/posts\/1257\/revisions\/1822"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/media\/1258"}],"wp:attachment":[{"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/media?parent=1257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/categories?post=1257"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/tags?post=1257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}