{"id":1017,"date":"2015-12-21T15:43:29","date_gmt":"2015-12-21T15:43:29","guid":{"rendered":"http:\/\/www.messaritis.co.uk\/pavlos\/?p=1017"},"modified":"2023-11-12T14:45:14","modified_gmt":"2023-11-12T14:45:14","slug":"starbucks-loyalty-rewards-emails","status":"publish","type":"post","link":"http:\/\/www.messaritis.co.uk\/pavlos\/starbucks-loyalty-rewards-emails\/","title":{"rendered":"Starbucks &#8211; Loyalty rewards emails"},"content":{"rendered":"\n<p>The brief was to create impactful personalised messaging for Starbucks Customer Loyalty scheme. There were 14 versions in all, the introductory ones were either&nbsp;static or slightly animated. The higher the loyalty and reward, the more impactful and animated they became. These were produced in-line with strict brand and campaign guidelines and sent to developers once approved.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"737\" height=\"1490\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2023\/11\/Starbucks_eMail_01_Base-for-animated_Welcome.gif\" alt=\"\" class=\"wp-image-1698\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"737\" height=\"1490\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/12\/Starbucks_eMail_01_Base-for-animated_Gold-Hello.gif\" alt=\"\" class=\"wp-image-1703\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"737\" height=\"1490\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/12\/Starbucks_eMail_01_Base-for-animated_Maintained-Gold.gif\" alt=\"\" class=\"wp-image-1705\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"737\" height=\"1490\" src=\"http:\/\/www.messaritis.co.uk\/pavlos\/wp-content\/uploads\/2015\/12\/Starbucks_eMail_01_Base-for-animated_AUto-Top-Up.gif\" alt=\"\" class=\"wp-image-1707\"\/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The brief was to create impactful personalised messaging for Starbucks Customer Loyalty scheme. There were [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,31],"tags":[],"_links":{"self":[{"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/posts\/1017"}],"collection":[{"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/comments?post=1017"}],"version-history":[{"count":25,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/posts\/1017\/revisions"}],"predecessor-version":[{"id":1708,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/posts\/1017\/revisions\/1708"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/media\/1034"}],"wp:attachment":[{"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/media?parent=1017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/categories?post=1017"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.messaritis.co.uk\/pavlos\/wp-json\/wp\/v2\/tags?post=1017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}